Credit Cards and Colleges

Colleges Profit as Banks Market Credit Cards to Students

http://www.nytimes.com/2009/01/01/business/01student.html?pagewanted=1

EAST LANSING, Mich. — When Ryan T. Muneio was tailgating with his parents at a Michigan State football game this fall, he noticed a big tent emblazoned with a Bank of America logo. Inside, bank representatives were offering free T-shirts and other merchandise to those who applied for credit cards and other banking products.

On Stupidity

http://chronicle.com/jobs/news/2008/08/2008080101c.htm?utm_source=pm&utm_medium=en

"No one ever went broke underestimating the intelligence of the American public," said H.L. Mencken in the era of Babbitt and the Scopes "monkey" trial. Several generations later, one might speculate that no publisher has ever lost money with a book accusing Americans — particularly young ones — of being stupid.

Online Literacy Is a Lesser Kind

http://chronicle.com/weekly/v55/i04/04b01001.htm?utm_source=pm&utm_medium=en

When Jakob Nielsen, a Web researcher, tested 232 people for how they read pages on screens, a curious disposition emerged. Dubbed by The New York Times "the guru of Web page 'usability,'" Nielsen has gauged user habits and screen experiences for years, charting people's online navigations and aims, using eye-tracking tools to map how vision moves and rests. In this study, he found that people took in hundreds of pages "in a pattern that's very different from what you learned in school." It looks like a capital letter F. At the top, users read all the way across, but as they proceed their descent quickens and horizontal sight contracts, with a slowdown around the middle of the page. Near the bottom, eyes move almost vertically, the lower-right corner of the page largely ignored. It happens quickly, too. "F for fast," Nielsen wrote in a column. "That's how users read your precious content."